Track Managers .:. Laurence Treille and Linda Wee

Purpose

The purpose of the Build Your Business “Coach as Entrepreneur” track is to help coaches to build a successful business. The track offers information, tools and experiences that enable coaches to clarify their vision, align intent with market needs, sharpen their marketing & selling skills and put in place action plans that take them to the next level of business development.

Main topics

Coaches expand their perspectives and tool kit on building businesses by:

• Aligning vision, intent and action with market needs and trends (defining success for yourself; addressing emerging needs; writing a business plan; etc.)
• Identifying marketing strategies (self-selling; unique selling proposition; networking, segmentation; positioning; pricing; virtual coaching; perception and recognition as professional coach, etc.)
• Developing sales client account management approaches and tools (prospecting methods; sales pipeline; follow-up; etc.)
• Exploring collaborative approaches with other coaches (partnering, joint ventures, coaching teams, etc.)

 
Target Audience
 
This track is suitable for aspiring coaches, intending to build a coaching-focused business and those who want to boost or develop further their existing coaching business.

Six Workshops to help Coaches Build their Coaching Business.

The final selections by the Track Managers „Build Your Business“ were made according to the following criteria:

 a)    Suitability for „Lead yourself“ and „Reach out – connecting with others“ themes

b)     Broad Spectrum of Approaches (hard and soft) in the overall track offer

c)     Interactive, personalized approach

d)     Diversity in presenters’ background

e)     Coaching business track record

Track Speakers

Damien Churton PCC

Dorotea Brandin

Francesca Giulia Mereu

Jesper J. Elling and Søren Røssel

John Niland PCC

Simon Vetter